About

Ahmad Ashkar is a globally recognized entrepreneur, chef, and impact pioneer. He is the founder of Falafel Inc, the world’s first social good fast-casual franchise, and the visionary behind the Hult Prize, a movement that has empowered over one million youth to launch purpose-driven startups. With a career dedicated to building ventures that blend profit and purpose, Ahmad has been featured by Forbes, TIME, and the United Nations.

He is also the acclaimed author of The Pursuit of Impact and The Start Up Playbook, written to inspire the next generation of changemakers. His life's work is focused on building what he calls “Akhira-level impact”— ventures that outlive their founders and uplift entire communities now through Forerunners Foundation, Startup Labs and Leadership Institute. 

To revolutionize how businesses are built by anchoring them in purpose, people, and legacy. Whether it’s through launching ethical food brands like Falafel Inc, reshaping education via Forerunners, or training youth through entrepreneurial storytelling, Ahmad Ashkar’s mission is to empower people to “Eat for Good,” live intentionally, and lead enterprises that matter.

This site exists to share those tools, stories, and strategies with rebels, dreamers, and founders who refuse to sell out. It’s a hub for startup knowledge, impact thought leadership, and practical resources that help you stay hungry and stay human.

Ahmad Ashkar’s method blends street smarts, global impact, and Islamic values into a powerful formula for modern entrepreneurship. His approach rejects the soulless corporate playbook in favor of a rebel mindset rooted in service, storytelling, and spiritual alignment.

Through ventures like Falafel Inc, which feeds refugees with every meal sold, and Forerunners, which transforms education with a value-based model, Ashkar demonstrates that doing good and doing well aren’t mutually exclusive—they’re inseparable. The method? Build with authenticity. Lead with love. Scale what’s sacred.